Qatar Duty Free and L'Oréal Travel Retail create striking Beauty Avenue : Moodie Davitt Report

QATAR. Qatar Duty Free (QDF) and L’Oréal Travel Retail have partnered to launch a luxury Beauty Avenue in the centre of the retailer’s south shopping plaza, located behind the Lamp Bear at the heart of Hamad International Airport (HIA). The avenue features four of the global beauty group’s hero brands: Lancôme, Giorgio Armani, Helena Rubinstein and Yves Saint Laurent.

Pride of place: The L’Oréal Beauty Avenue sits in the heart of Qatar Duty Free’s busiest retail zone

Inspired by the avenues of the city of Paris, the Beauty Avenue houses a replica marble arch at its centre through which travellers are invited to explore each of the four branded zones. The eye-catching podium also features shop front canopies and displays that showcase products from each.

Bruce Bowman: “The L’Oréal Beauty Avenue has pride of place in the heart of the busiest retail space at HIA”

In addition to the range of perfumes, cosmetics and skincare products, the Beauty Avenue offers travellers services from Lancôme, flash makeup sessions at Giorgio Armani, skin biometric analysis at Helena Rubinstein and lipstick customisation at Yves Saint Laurent.

Qatar Duty Free Senior Vice President Bruce Bowman said: “This collaboration with L’Oréal Travel Retail is testament to QDF’s dedication to providing customers travelling through HIA with unique experiences. The L’Oréal Beauty Avenue has pride of place in the heart of the busiest retail space. This is the fourth time that L’Oréal Travel Retail has transformed this premium area into a beautiful pavilion where travellers can discover and shop some of the most iconic L’Oréal brands.”

L’Oréal Travel Retail Europe, Middle East, Africa and India Managing Director Gianguido Bianco said: “The Beauty Avenue podium, in partnership with Qatar Duty Free, showcases four brands that are amongst the most powerful in our portfolio and offers an immersive beauty experience to all travellers. Hamad International Airport allows a unique set up in the animation spot behind the Lamp Bear, where we can welcome millions of passengers in an outstanding environment.

“Thanks to Qatar Duty Free’s expertise and to our strong and diverse brand portfolio, exclusive services and exceptional experiences, we are more consumer-centric than ever and we take our ‘beauty for all travellers’ mission to the next level.”

In 2018, Qatar Duty Free launched the L’Oréal Grand Hotel Podium which featured Yves Saint Laurent, Giorgio Armani/Privé Haute Couture Fragrances, Ralph Lauren and Maison Margiela.

*As reported, Qatar Duty Free, Hamad International Airport and Qatar Airways co-hosted The Trinity Forum in Doha last week, the first time the world’s most influential airport commercial revenues conference has been held in Qatar. Click here for a snapshot of our event coverage, with much more to follow.

In collaboration with Globuy

As a lead partner of The Moodie Davitt Report, this story will also appear in coming days in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.
Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers.
Going forward, selected stories from The Moodie Davitt Report.com’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits will also be published by Globuy. These will include product reviews by the Globuy team.
Globuy will promote The Moodie Davitt Report’s platform to China’s travel retail sector and to the platform’s consumer audience in China. The Moodie Davitt Report will subsequently also publish a curated selection of Chinese consumer feedback on the chosen stories and also reveal the results of regular consumer surveys conducted in association with Globuy.

Related Articles