QATAR. Qatar Duty Free (QDF) last week opened four monobrand boutiques from Bally, Montblanc, Ralph Lauren and Tag Heuer, which the retailer said enhance Hamad International Airport’s reputation “as a world class retail destination”.
Qatar Duty Free Senior Vice President Thabet Musleh commented: “Remaining at the forefront of shopper experience is an ongoing journey – one of constant refinement and investment to ensure iconic brands have the ultimate platforms for engagement and storytelling.
“Bally, Montblanc, Ralph Lauren, and Tag Heuer are four timeless brands with which we have enjoyed long partnerships. We are delighted to give shoppers at HIA the opportunity to engage with them, particularly during this festive season for an elevated holiday shopping experience in new and improved spaces.”
Swiss luxury brand Bally has unveiled a relocated outlet in Concourse A. The store offers an extensive range of menswear and womenswear, with the updated Bally retail concept providing a more spacious environment. The updated store is situated alongside affordable designer brands such as Michael Kors and Coach.
QDF has opened the second flagship Ralph Lauren store at the South Node in Concourse A. This flagship concept combines offers for men, women and children – HIA is the only airport in the world to offer the full product range – across apparel and accessories.
The newly renovated Montblanc boutique at Hamad International Airport, close to the main departures area and Concourse B, features the NEO Lumière store concept. The boutique showcases the brand’s collection of fine writing instruments, timepieces, leathergoods and accessories.
The highlight of the space is the ‘My Montblanc’ customisation area, where leather gift tags can be embroidered, adding a personal touch to purchases.
Tag Heuer has unveiled an upgraded permanent kiosk at HIA. Enhanced with striking LED illumination, new merchandising units and a broader product range, the Tag Heuer store delivers an eye-catching space – with a vintage Porsche – in which shoppers can explore the brand’s Swiss watchmaking excellence. 
*Click here for our coverage from HIA last week of the extraordinary Souq Al Matar opening – dubbed a “groundbreaking twist on traditional Qatari heritage and hospitality”. The traditional Qatari Souq, located in HIA’s North Node terminal, features seven shops and two restaurants.
