Hong Kong-based Global Drinks Ltd (GDL) has been named as the travel retail distribution partner for Quintessential Brands Group.
GDL will represent Quintessential Brands’ premium brands portfolio across Asia travel retail markets, with a focus on airports as well as border stores and cruise ships.
It will distribute OPIHR, Greenall’s The Original London Dry Gin, Bloom London Dry Gin, Thomas Dakin, alongside Irish Whiskies, The Dead Rabbit, Dubliner and The Dublin Liberties, as well as premium liqueur Alizé.
Quintessential Brands Group Regional Sales Director for Global Travel Retail Oliver Storrie said: “The global travel retail industry in Asia offers great potential for the spirits category, particularly gin, which only holds 3% of the market share in the region1.
“By entering in a distribution deal with Global Drinks Ltd, Quintessential Brands Group is in a positive position to introduce its brand portfolio in a market where gin and Irish whiskey have an opportunity to make significant strides.”
Global Drinks Ltd Managing Director Harry Kartasis also commented: “Global Drinks Ltd is excited to represent Quintessential Brands Group in key Asia travel retail markets. We continuously look for brands and companies that complement our portfolio and the Quintessential Brands Group portfolio does just that.
“Leading and exciting gin brands including OPIHR, Greenall’s The Original London Dry Gin and Bloom London Dry Gin, alongside innovative Irish whiskies such as The Dead Rabbit, Dubliner and The Dublin Liberties, as well as premium liqueur Alizé, are all great additions to our existing portfolio.” ✈
