UAE. Ray-Ban has partnered with Chalhoub Group to open its first standalone boutique at Dubai International Airport (DXB).
Located in Terminal 3, the store is a showcase for Ray-Ban’s distinctive design identity and eyewear styles at the world’s busiest international airport.
It is only the second Ray-Ban store globally to offer an engraving machine capable of customising both eyewear cases and frames, giving customers an opportunity to personalise their purchases.
The 60sq m store houses several dynamic and engaging retailtainment features. These include large LED screens that flank the entrance, as well as a striking LED-covered ceiling.
Ray-Ban’s eyewear products are showcased via a backlit ‘Boxes’ wall display.
The opening of the Ray-Ban store coincides with the celebration of DXB’s 64th anniversary. To commemorate the occasion, Ray-Ban has launched an exclusive collection as part of its Ray-Ban Change series.
The limited edition collection features transitioning lenses that adapt to various light conditions, with each piece engraved with a number from one to 64. The frames also incorporate DXB’s signature brand colours.
The store offers a comprehensive selection of Ray-Ban’s hero eyewear styles including the Aviator, Wayfarer and Clubmaster, as well as the Ray-Ban x Scuderia Ferrari collection.
Additionally, the store features the innovative Ray-Ban Reverse collection, which introduces concave lenses designed to fit all face shapes.
Special Middle East-specific designs and limited-edition models of the Ray-Ban Reverse collection are also available, catering to both local and international shoppers.
EssilorLuxottica Chalhoub Retail General Manager Enrico Camassa commented: “We are thrilled to bring Ray-Ban’s distinctive design and innovation to Dubai International Airport, a premier travel hub and the world’s busiest airport in 2023 in terms of international traffic.
“This new store provides a memorable shopping experience for travellers, offering them the opportunity to explore Ray-Ban’s signature collections while personalising their purchases with our exclusive engraving machine. It is a true milestone for Ray-Ban in the travel retail space.”
As reported, DXB welcomed a record 44.9 million guests (the airport’s commendable term for passengers -Ed) in the first half of 2024, up +8% year-on-year.
Dubai attracted 9.31 million international visitors during H1 2024. This influx was supported by DXB’s extensive connectivity, with the airport now linked to 269 destinations across 106 countries and serviced by 101 international airlines. ✈
