Rhubarb revitalised: new-look restaurant to open at Heathrow

UK. A new and improved “rhubarb” restaurant & bar is to open at London Heathrow Airport Terminal 3 tomorrow (6 July).

The independent restaurateur Rhubarb has created a bespoke concept based on “approachable and affordable” dining.

It noted: “The modern British menu with global influences will have wide appeal, with a huge choice for individuals travelling alone, as well as meals designed for family groups.

“Approachable and affordable” dining will lie at the heart of the rhubarb offer


“Our brand new menu will include delicious dishes such as the “˜the mile high club’ sandwich, salt & pepper squid and “˜cod friendly fish & chips’. In short, there will be something for everyone, from a quick power sandwich before a business flight, to a full three-course dinner to start off a honeymoon.”

A wide selection of drinks will be available from old classics to new discoveries. Weekly menu promotions will be showcased, and the “rhubarb” signature style will be brought to every dish.

Rhubarb originally operated a T3 site between August 2008 and November 2010. It closed during a major refurbishment of the terminal by Heathrow Airport and the operators was invited to relocate to a larger site. The 130-cover restaurant and bar is expected to have an annual turnover of over £3.5 million (US$5.64 million).

The company’s revenue across all its UK outlets has grown from £4.5 million in 2004 to a predicted £28 million in 2011.



Rhubarb Managing Director Pieter-Bas Jacobse said: “The new look is fresh, contemporary and very stylish. We have evolved our original concept to accommodate a larger format which appeals to discerning travellers who are looking for a quality food offer whilst in transit.”

The company’s Retail Director Helen Bowey added: “We are raising the bar in airport catering standards, bringing 15 years of experience from the events and restaurant world to create a unique and delicious food and drink offer. We expect customers to be surprised and delighted at the great range of dishes available, served promptly and with exceptional quality.”

NOTE (1): The Moodie Report has announced announced the imminent launch of The Foodie Report, a new e-Zine dedicated to all travel-related, revenue-generating food & beverage activities. It will launch in coming weeks, with all coverage archived on a dedicated “˜Foodie’ section of The Moodie Report.com. Please send news and images of food & beverage developments to Martin@TheMoodieReport.com or Genevieve.Knevitt@TheMoodieReport.com

NOTE (2): The second Airport Food & Beverage (FAB) Conference & Awards, organised by The Moodie Report, will be held in Amsterdam in June 2012. It will be hosted by Amsterdam Airport Schiphol. Click here for details.

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