LVMH-owned beauty brand Fenty Beauty has unveiled its first-ever skincare range, Fenty Skin. The new collection — created by Barbadian singer and beauty entrepreneur Rihanna — will launch globally on 31 July, with pre-sales beginning today exclusively on fentyskin.com.
The skincare range features three multi-functional products suitable for all skin types. These are the Total Cleans’r Remove-It-All Cleanser, the Fat Water Pore-Refining Toner-Serum, and the Hydra Vizor Invisible Moisturiser Broad Spectrum SPF30 Sunscreen.
The cleanser was designed to remove makeup without drying the skin, the toner-serum reduces dark spots and refines pores; while the sunscreen offers broad spectrum protection in a light-weight non-greasy formula.
All three products are packaged in eco-friendly post-consumer recycled materials. The sunscreen also features a refillable bottle format.
“As a woman of colour, I have a lot of sensitivity in a lot of areas of my face,” said Fenty Skin Founder Rihanna. “I wanted a product that just worked, more than anything that was the most important thing for me — something that worked for everyone. I wanted the best ingredients and I didn’t want it to cost a lot. I wanted to pack it into a product and make it the best of the best.”
According to Rihanna, great skin should be accessible, which is exactly what she sought to achieve with Fenty Skin. She said, “I wanted to focus on a very few number of products that I feel like you need and make them better than anything I’ve ever used or encountered. I believe that’s what people deserve. They deserve great product and great skin and it shouldn’t be inaccessible.”
Fenty Skin will be launched tonight at 10pm EST through a virtual launch party on fentyskin.com. The digital event will feature live chats, skincare tips, and live music from Rihanna herself.
Fenty Beauty was launched by Rihanna in 2017 and achieved a record US$100 million in sales just 40 days after its debut. It is the first new brand built by LVMH since 1987 and international singer and actress Rihanna is the first woman of colour to manage a fashion house in LVMH. Her star power and inclusive brand messaging has made Fenty Beauty a resounding success in Western markets. One of the brand’s key unique selling points is that it sells 40 different shades of foundation.
Last year, Fenty Beauty opened several key locations in Asia Pacific travel retail. This included counters in T Galleria by DFS Hong Kong and Macau, in Lotte Duty Free and Shinsegae Duty Free in Seoul, and in The Shilla Duty Free in Jeju Island.
