Rihanna re-visits MAC Cosmetics’ Viva Glam collection

MAC Cosmetics has unveiled the latest incarnation of its Viva Glam campaign, fronted by Rihanna.

Viva Glam Lipsticks and Lipglass glosses (refreshed annually with new shades) are the primary fund-raising products for the MAC Aids Fund, to which 100% of the selling price is donated.

Rihanna’s debut Viva Glam line (a creamy red frost shade, presented in striking black/red packaging) was introduced earlier this year. Viva Glam Rihanna II comprises a silver frosted warm mauve Lipstick, and a red frosted cool mauve Lipglass, in packaging which features Rihanna’s signature. The line will be available in travel retail worldwide from 11 September.

A new ad campaign has been created to support the launch. For Viva Glam Rihanna II the singer has swapped her blonde wig for a green one, and sports a matching green rubber ensemble.

For more information visit www.macaidsfund.org

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