Delhi Duty Free has launched Bombay Bramble, the latest expression in the Bombay Sapphire gin line-up.
Available exclusively through the airport retailer in India, Bombay Bramble offers natural flavours of blackberries and raspberries. The marketing slogan accompanying the launch is ‘Ripe for discovery’.
Its launch, which coincides with the lead-up to World Gin Day on 12 June, is backed by an eye-catching display and promotions on social media.
Delhi Duty Free Services said the launch is an example of how the retailer is meeting the changing needs of global travellers through a combination of innovations, limited editions and launches.
The company noted that gin is one of the fastest growing categories at Delhi Duty Free and in India in general.
