Ritter Sport will present its latest travel retail-exclusive editions at the forthcoming TFWA World Exhibition in Cannes. The Salted Caramel and Double Crunch flavours are joining the brand’s mini Tower/mini Pouch and Vegan Tower selections respectively.
The mini Salted Caramel variety joins the line-up for both the mini Colourful Variety Tower Pink 250g and the mini Colourful Variety Pouch Pink 500g.
The new mini Colourful Variety Tower includes 15 minis in five different flavours, including Salted Caramel, Strawberry Creme, Alpine Milk, Cornflakes and Butter Biscuit.
Similarly, the Ritter Sport mini Colourful Mix Pouch Pink 500g features the Salted Caramel mini among its selection of five flavours.
The new colourful Vegan Tower travel retail edition 5x100g will include Double Crunch, Salted Caramel, Roasted Peanuts, Crispy Cookie and Crunchy Almonds.
The Vegan Double Crunch 100g launches in January next year, featuring roasted corn pieces and cornflakes in almond-based chocolate.
All the mini and vegan travel retail editions are made with natural ingredients, contain no added flavourings and use cocoa sourced from 100% sustainable, certified sources. The new products will be available in travel retail from March 2025.
Ritter Sport has updated its stand design for the Cannes event, spotlighting its core communication for 2025: ‘Start Your Love Affair with the Square.’
The global advertising campaign features an eye-catching visual of Ritter Sport mascot and ambassador Don Choco the sloth, who lives at the Ritter Sport Farm El Cacao.
In the campaign, Don Choco is surrounded by a tropical background filled with ingredients, suggesting the diverse flavours that Ritter Sport offers.
The ‘Start Your Love Affair with the Square’ and ‘Greetings From…’ point-of-sales messaging for regional celebrations such as Diwali and Chinese New Year, as well as city sleeves, will also be showcased on the Ritter Sport stand with updated designs.
Ritter Sport International Key Account Manager Global Travel Retail Jan Bessel said: “This year in Cannes, our primary focus is on having an open dialogue concerning the current market situation with our existing partners as well as sharing our travel retail editions’ portfolio updates.
“We are keen to also forge new connections, particularly in emerging markets. We aim to strengthen our presence and explore growth opportunities across various distribution channels, including cruise lines, border shops and airports with the highest priority around the world.
“2024 has so far been filled with promising results and significant insights from our travel retail partners. However, the cocoa situation remains a critical issue within our industry.
“We are committed to navigating these challenges with precision and care to ensure continued success.
“We are looking to strengthen the brand perception of Ritter Sport towards one of ‘chocolate full of joy and goodness’. Central to this mindset are our high standards for ingredient quality and our vibrant, modern, joyful look and feel.
“We want to ensure travellers are aware of Ritter Sport as the top choice for quality-conscious chocolate lovers, we also want to enhance our brand appeal among younger demographics.
“Our goals as we move into 2025 are to increase innovativation visibility in the confectionery market through exciting new flavours and a variety of choice for travellers.” ✈
