Ritter Sport will present three travel retail exclusive lines at next week’s TFWA Asia Pacific Exhibition in Singapore (Stand: F8, Level B2).
The 133g mini Knick-Pack, said to be “perfect” as a snack on-the-go or for sharing, contains eight bars in four assorted flavours.
The 300g Ritter Sport mini Heart Gift Box offers 18 Ritter Sport mini bars in six flavours, and the Germany Tower is a collection of 100g bars of Fine Extra Dark Chocolate, Marzipan and Cornflakes, stacked to resemble the German national flag. “This chocolate loaded souvenir does not only look fun but also underlines the heritage of Ritter Sport,” the brand stated.
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Ritter Sport’s Germany Tower was featured by Wöllhaf Retail in airport outlets prior to its global launch in April |
Prior to its official global launch on 1 April, the Germany Tower was featured in February by Wöllhaf Retail GmbH. According to Ritter Sport Travel Retail, it was the first time that one of its novelty lines was launched at one of its major German accounts.
Following its preview with Wöllhaf Retail, the Germany Tower was then listed at Berlin and Frankfurt airports. Customers who purchased two Germany Towers received a free gift-with-purchase and, according to Ritter, sales during the promotional period were +25% higher than originally predicted.
The Germany Tower is now available at all major German hubs.
Other Ritter Sport lines to be highlighted at the Singapore show include the 500g Mini Pouch of 30 mini bars in six assorted flavours and a 167g mini Pouch of ten mixed bars. The 250g Ritter Sport Mini Tower selection box contains 15 mini bars of assorted flavours.
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Ritter Sport’s Heart Gift Box and the Knick-Pack are exclusive to travel retail | |
