SWITZERLAND. Ritter Sport is launching two lines – Choco Cubes Strawberry Yoghurt and Choco Cubes Whole Hazelnut – in new paper-based pouch formats next March, a continuation of the German chocolate brand’s strong commitment to travel retail-exclusive expressions.
That dedication to sustainability, exclusivity and the channel is also reaffirmed this month in a vibrant and colourful collaboration with Dufry at Zürich Airport.
The walk-through pop-up features within the level 1 store followed by the level 2 retail space until the end of this month. The promotion encourages interaction and sampling while highlighting Ritter Sport’s refreshed travel retail-exclusive range and its latest sustainability initiatives.
Ritter Sport Managing Director Global Travel Retail Jan Pasold said: “We wanted to translate the emotion of travel and wanderlust firstly into a new colour-coded design and packaging concept and secondly to provide a retail experience that passers-by will find intriguing.”
Dufry Global Category Head of Confectionery Philippe Moryl added: “What Ritter Sport is proposing at Zürich Airport confirms that we took the right decision to appoint them as one of our global partners for the confectionery category.
“We are fully aligned on the way to grow further the category and engage with our customers. Ritter Sport very quickly understood how important sustainability will become for our industry and while refreshing their unique colourful packaging, they opted for a more sustainable solution.
“At the same time, they came up with a retail execution that is addressing effectively current challenges related to tasting activities. It is innovative, engaging, sustainable, colourful and tasteful… a great shopping experience for all our Zürich Airport passengers.”
