CHINA. Wellbeing house Rituals Cosmetics has opened its first store at the cdf Sanya International Duty Free Shopping Complex in Haitang Bay in partnership with China Duty Free Group (CDFG).
The 30sq m store opened on 30 December. It marks a milestone for Rituals’ Asia Pacific travel retail expansion and its mission to spread the ‘Art of Soulful Living’ philosophy around the world.
The store is the first expression of Rituals’ premium boutique concept in Hainan. Designed to deliver a more luxurious shopping experience for Chinese travellers, the store invites customers to nourish their mind, body and soul through Rituals’ wide array of wellbeing products.
These include Rituals’ fragrances, body care, home care and care perfume lines. The store is designed to encourage product discovery and features water islands so visitors can rinse and repeat and experience the sensoriality of different Rituals’ formulas.
Commenting on the opening, Rituals Cosmetics Founder & CEO Raymond Cloosterman said: “The opening of our first store in Haitang Bay marks an important moment for Rituals as we solidify and expand our presence in Asia Pacific.
“We believe in spreading meaningful moments and we are excited to bring our brand ethos to a new location with our incredible partners, China Duty Free Group. With our holistic approach to beauty and wellbeing and our democratic price points, we are proud to bring our distinct innovative concepts to consumers at Haitang Bay.” ✈
