GERMANY. Luxury wellbeing and beauty house Rituals Cosmetics has extended its travel retail footprint with a standalone boutique at Frankfurt Airport.
Located in Terminal 1A Schengen, the latest concept merges tradition with a modern approach to wellbeing. The expansive façade, complemented by a water island, evokes a calming sanctuary for visitors.
The opening taps into the airport’s growing passenger demand, serving 61.5 million travellers in 2024 across 330 direct destinations, reinforcing its status as Germany’s top international gateway.
Showcasing the brand’s ‘mindful rituals’ ethos, the boutique offers beauty selections designed for calm and self-care for busy travellers.
Open daily from 6am to 9:30pm, the store offers premium wellbeing essentials, helping travellers refresh and recharge during their airport journey.
Rituals Director of Travel Retail EMEA & Americas Lotte Rozemuller said: “At Rituals, we aim to transform airport environments into destinations of calm and conscious living. Our new Frankfurt Airport boutique, with its serene water island and thoughtful design, offers travellers a peaceful haven to reconnect through our premium rituals.
“This opening strengthens our European travel retail presence, bringing well-being to one of the world’s most dynamic hubs.” ✈
