Rituals has partnered with Dubai Duty Free to open a retail space at Dubai International Airport, the brand’s first Middle East travel retail location.
The corner offers an assortment of body and home products from the brand’s best-selling collections – Ritual of Dao, Ritual of Ayurveda, Ritual of Laughing Buddha – and the relaunched Ritual of Sakura collection. A range of travel shopping-exclusive products are also available.
Rituals Director Global Travel Retail Neil Ebbutt said: “We opened our own stand-alone downtown store in Dubai Mall in 2016 so we have been steadily building our brand awareness in Dubai over the past 12 months. Now, our dedicated retail area with Dubai Duty Free represents a major breakthrough for us in travel retail in the region.
“A presence in a world class airport retailer such as Dubai Duty Free, which has defined excellence in airport duty free shopping for so long, is a major result for us and brings our brand to millions of potential new customers.”
Dubai Duty Free Senior VP Purchasing Saba Tahir commented: “We’re delighted to welcome Rituals to Dubai International Airport. We believe their luxurious product range and travel exclusives are exactly right for our international passenger profile and will be a great success with them.”
Rituals products are available in almost 400 travel retail locations across 39 countries. The brand has ten stand-alone stores in airports, including Schiphol, London Luton and Munich, and 240 shop-in-shops.
