UK. Rituals has bolstered its travel retail network with the launch of a London Gatwick South Terminal store.
Unveiled on 28 November, the opening offers the brand’s signature home and body collections amid a tranquil space for travellers to relax and shop.
As the UK’s second-largest airport, London Gatwick represents a key strategic location for Rituals. With growing passenger numbers and a diverse mix of domestic, European and long-haul travellers, the South Terminal store gives the brand an opportunity to reach a wider international audience and drive visibility.
In line with Rituals’ ‘Feel Good Experience’ philosophy, the London Gatwick boutique offers a highly immersive retail concept designed to encourage mindfulness and wellbeing.
Central to this is the brand’s signature water island, where trained staff guide passengers in sampling Rituals’ hero products. Customers are invited to explore different lines through textures and scents, creating a multi-sensory shopping experience.
The boutique also features a refill cabinet, where passengers can purchase replenishments for select products. When compared to buying a new body cream, for example, the refill option reduces CO₂ emissions by -38%, materials usage by -33% and water consumption by -24%. This innovative service highlights Rituals’ dedication to combining luxury with eco-consciousness.
Notable product highlights include the Amsterdam Collection, developed in collaboration with the Rijksmuseum in Amsterdam. This premium range blends Dutch tulips with Japanese yuzu, paying homage to the shared cultural history of East and West.
Rituals Director Travel Retail EMEA & Americas Lotte Rozemuller said: “We’re excited to grow our travel retail presence with our new store at London Gatwick. As a leading luxury wellbeing beauty company, Rituals’ mission has always been grounded in wellbeing. This translates into all our stores which are fully aligned with our brand philosophy.
“We are committed to providing passengers with a place to slow down during their travels, which can be quite stressful at times. Through our collections and incredible staff, we hope people find the tranquillity they are looking for.”
London Gatwick Account Lead Specialty Retail Bozena Stoiceva added: “We are delighted to welcome Rituals to the South Terminal at London Gatwick. The Rituals brand is globally recognised and loved, with wellbeing at its heart – whether you’re embarking on a holiday, reuniting with loved ones, or simply embracing a moment of self-care, Rituals invites you to live life to the fullest.
“We are delighted top brands continue to see the value of having a presence at London Gatwick, with our fantastic array of more than 220 global destinations and broad passenger mix, helping support our vision to be the airport for everyone, whatever your journey.” ✈
