Rituals has strengthened its presence in UK travel retail with a new dedicated unit in the World Duty Free store at Gatwick South Terminal.
The Rituals offer at Gatwick includes body and home products from the brand’s best-selling collections: Ritual of Dao, Ritual of Ayurveda, Ritual of Laughing Buddha, and its newly re-launched collection Ritual of Sakura.
The brand began its roll out in World Duty Free stores last year at Düsseldorf, followed by Manchester Airport. Rituals products then launched in World Duty Free stores in Edinburgh, East Midlands, Newcastle and Glasgow airports.
Rituals also has a presence in World Duty Free stores in Helsinki, Barcelona, Las Palmas, Madrid and Malaga.
Rituals Director Wholesale Neil Ebbutt said: “World Duty Free is a major strategic partner for us. We have a shared ambition for international expansion and since spring last year we have been rolling out our presence within World Duty Free’s stores in the UK and across mainland Europe.
“A presence in an international airport as big as Gatwick is a major result for us and brings our brand to millions of potential new customers.”
World Duty Free Cosmetics Category Buying Manager Suzanne Rudkin commented: “We’re absolutely delighted to welcome Rituals to Gatwick Airport, bringing their luxurious range and travel exclusives to such a large passenger profile. Now travellers can enjoy the home and body collection with some pre-flight indulgence before relaxing at their destination with the range, or even treating someone to an extra special gift that can’t be found on the high street.”
“We have worked successfully with World Duty Free over the past 12 months or so to offer their customers a range of innovative, original products beautifully designed and packaged for self-use and gifting at competitive prices. I am confident that they will continue to be a great success, as they have been wherever we have introduced them to travel retail,” Ebbutt concluded.
