Roberto Cavalli marks new creative chapter with Uomo fragrance

Coty has extended the Roberto Cavalli masculine fragrance offer with new Uomo.

Uomo marks a new direction for the brand under the leadership of Peter Dundas, the newly appointed Creative Director.

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The fragrance, created by Christophe Raynaud, is an oriental woody which opens with notes of black violet and saffron. The heart features honey and lavender essence while the dry down comprises cedarwood, patchouli and tonka beans.

Uomo is housed in a square-shaped glass bottle, embossed with Roberto Cavalli’s monogram. Crocodile scales, a signature Cavalli feature, decorate the sides of the bottle.

French model Félix Gesnouin is said to capture the dandy-rock lifestyle of the Cavalli man

The fragrance is presented in a folding box which features an embossed crocodile motif.

Roberto Cavalli Uomo is backed by a multiplatform campaign, inspired by the Rolling Stones’ fictitious visit to the Nellcôte villa in 1971. The commercial, shot by Scott Cooper, features French model Félix Gesnouin in an Italian villa.

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