CHINA (MACAU). German eyewear specialist Rodenstock has partnered with China Duty Free Group to launch a high-profile Porsche Design campaign in the Macau Grand Lisboa Palace. It runs until the end of June.
Inside, dedicated brand spaces showcase the Porsche Design 50Y Collection by highlighting its cutting-edge design and premium materials. In addition to the Porsche Design 50Y range, customers can shop the Porsche Design Hexagon Model at the pop-ups.
A giant digital screen has also been placed outside the Macau Grand Lisboa Palace, showcasing the pop-up and the Porsche Design 50Y Collection.
The campaign deepens the long-standing partnership between Rodenstock and China Duty Free Group. Commenting on the animation, Rodenstock Director Global Retail & International Key Accounts Eyewear Lucas Gestin said: “It is our great pleasure to continue and enhance our partnership with China Duty Free Group with this exciting summer promotion in Macau. The Porsche Design brand speaks to consumers who enjoy luxury products, crafted from the very best materials, and that is perfect for the Macau Grand Lisboa Palace.
“We have long recognised the importance of Asia Pacific, and China in particular, as a market and we believe that partnership is the best way to build recovery in this market. This promotion is a great example of putting those two together to create excellence for our industry and our customers.”
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