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Pink Unicorn from the new Mythical Assortment for Luvvies |
UK. Russ Berrie has extended its Luvvies collection with a new Mythical Assortment consisting of four new characters: a White Unicorn, Pink Unicorn, Green Dragon and Pegasus.
Made of lustre silk with an inbuilt purse pouch, the new characters join a growing range of Luvvies which now includes Dog, Farm, Jungle, Cat, Woodland and Dinosaur assortments.
“Luvvies is proving to be one of our best selling lines; we’ve now got extensive airport, ferry and airline listings for the collection and its proving to be a great line for promotion,” said Russ Berrie National Accounts Manager Beckie Kington.
“We’ve done a special twin pack for airlines – Flybe has just listed a monkey and giraffe duo-pack at £8.50 – while P&O are currently offering three Luvvies for £10.”
Luvvies have been designed to meet the highest safety standards, Kington added. “Every single Russ item goes through the strictest of testing procedures; we never scrimp on quality to offer lower prices.”
For trade enquiries, contact Lee Caddick, Director Duty Free, Russ Berrie (UK). Tel: + 44 2380 622111. Fax: + 44 2380 622002. E-mail: lcaddick@russberrie.com. Visit www.russberrie.com.
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