Russ Berrie rides the camel wave – 16/07/08

Middle East hit: Camel Peepers now come in a small and medium size


UK. Following the success of its plush camels and camel-inspired gifts, toy supplier Russ Berrie has introduced a Rainbow Camel bag collection for the Middle East market.

Exclusive to travel retail, the camel bags are available in seven bright colours and are priced at £5 each.

The company is also expanding its range of Camel Peepers with a new small and medium size.

Camel toys are big business in the Middle East and one of Russ’s top-selling lines in that region, according to Russ Berrie Director of Duty Free Sales Paul Widdop.

In other product news, Russ Berrie has launched a larger version of its puppies-in-bags for girls, which became one of the company’s best travel retail sellers last year.

The handbag is available in six versions: poodle, labrador, beagle, schnauzer, bichon frise, plus a ginger cat. It retails at £12.99 and has already been listed at various outlets including Dubai, Morocco and Tunisia Egypt, Aldeasa, and SeaFrance.

For details contact Paul Widdop, Director of Duty Free Sales, Russ Berrie (UK), tel: +44 23 8062 2111, fax: +44 23 8062 2002. Visit www.russberrie.com

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