Russian Standard Vodka launches awareness campaign in Paris

RUSSIA. Russian Standard Vodka has unveiled a global advertising and merchandising campaign in key locations to raise awareness of how vodka should taste.

Paris Charles de Gaulle Airport Terminal 2F is currently the setting of a three-month integrated campaign in which Russian Standard Vodka, Rémy Cointreau Global Travel Retail and Aelia demonstrate to consumers “˜Vodka as it should be’.

The set-up includes four window displays, one for each of the Russian Standard Vodka expressions: Russian Standard Original, Russian Standard Gold, Russian Standard Platinum, and Imperia.

Floor-to-ceiling panels have been designed with dark metal effects, with the brand messages in white screen printing. There is a central spot lit glorification podium in brushed steel for each bottle, along with a description panel bearing the legend of the product.

Tasting opportunities are being offered to travellers during the promotion, which will run from August through October.

A three-month integrated campaign at Paris Charles de Gaulle aims to demonstrate “˜Vodka as it should be’


Russian Standard Vodka Commercial Director Global DF & APAC Walter Kooijman said: “We have made it our mission to share our passion for authentic Russian vodka with the world. Global travel retail is a strategic channel for Russian Standard Vodka and having reached a global distribution coverage in the duty free channel, we are now moving to the next stage by launching our new global consumer communication platform: “˜Vodka as it should be’. Explaining to the consumer the differences between the brands in our portfolio and tasting programmes will be key in these activations, along with consistently premium execution.”

Rémy Cointreau Global Travel Retail Marketing Manager Laurent Cosson added: “The Russian Standard Vodka display in Paris CDG is a multi-faceted vehicle designed to raise the profile of the Russian Standard Vodka brand and challenges the authenticity and quality of other vodka brands. It is impactful and highly effective.”

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