Safilo, a worldwide leader in the design, manufacturing and distribution of eyewear, and leading fashion brand Carolina Herrera today announced a five-year global licensing agreement for the design, manufacture and distribution of Carolina Herrera branded eyewear.
The licence agreement will be effective from 1 January 2022.
“Carolina Herrera is an iconic luxury fashion brand, both popular and valued throughout the world for its feminine approach and extreme elegance,” said Safilo Group CEO Angelo Trocchia.
“We are very pleased to start this new partnership, which represents a great brand addition to our portfolio and a significant opportunity to further advance and strengthen the brand’s image and geographical reach thanks to our unique product design and distribution capabilities.
“As we are working to reshape our brand portfolio Carolina Herrera will reinforce our women’s proposition and represents a crucial step in effectively counterbalancing the recent brand exits [Safilo lost its key Dior licence, which accounted for around 18% of revenues, at the end of 2020, and fellow LVMH brand Fendi last July -Ed]. This new brand entry is consistent with our business strategy and the key initiatives executed over recent years to consolidate and further develop our position as a leading player in the eyewear market.”
Carolina Herrera President Emilie Rubinfeld said, “We are thrilled to embark on our partnership with Safilo, a globally recognised leader in the eyewear category.
“Safilo shares our passion for creativity, innovation and quality. Together, we are committed to establishing an eyewear collection as an extension of the fashion language defined by our Creative Director, Wes Gordon, while reinforcing the distinctive codes of the House.
“With Safilo’s expertise and broad omni-distribution reach, we are confident that our collaboration will engage and excite the g global consumer with exceptional products.”
How Safilo has been reshaping its brand portfolio May 2021: Safilo and Dsquared2 strike five-year eyewear licence agreement October 2020: Safilo and Pierre Cardin renew eyewear licensing agreement June 2020: Safilo Group completes acquisition of 70% stake in Blenders Eyewear May 2020: Safilo strikes ten-year agreement with Ports for Mainland China market March 2020: ‘Modern and Parisian’: Safilo signs ten-year global licensing agreement with Isabel Marant February 2020: Closing the eyewear loop: Safilo and Aquafil partner to produce sustainable Econyl eyewear range February 2020: Safilo Group acquires 61.34% of US eyewear brand Privé Revaux in US$67.5 million deal |
