Eyewear specialist Safilo Group today announced an early renewal of its global licensing agreement with PVH Corp-owned Tommy Hilfiger.
Safilo will continue to design, manufacture and distribute Tommy Hilfiger branded sunglasses and optical eyewear collections until 31 December 2030.
Thelios negotiationsIn related news, Safilo today announced it is in advanced negotiations with LVMH-owned eyewear house Thelios regarding a possible transfer of the Longarone manufacturing plant in Italy. Any agreement would preserve the plant’s know-how and the retention of a significant number of its employees, Safilo said. “Safilo informs that this important transaction is part of a wider context of ongoing negotiations, through which the Company aims to limit the social impact of this intervention,” the company added. |
Safilo Group CEO Angelo Trocchia remarked: “We are very proud to renew our partnership with Tommy Hilfiger in advance of the natural expiry date of the agreement, confirming the fruitful collaboration that has united our Groups for 13 years.
“With Tommy Hilfiger, we have forged a path of dynamic growth across the diverse markets where we are present, continuously reinterpreting the brand’s classic, American, cool heritage in a way that is relevant for today’s consumer.
“The mutual trust, vision and commitment that we share are the foundation of this close and long-lasting collaboration and we are certain that this partnership will further bring to life the iconic American lifestyle that Tommy Hilfiger stands for.”
Tommy Hilfiger Global and PVH Europe CEO Martijn Hagman said, “We are very pleased to continue our collaboration with Safilo.
“Since 2010, Safilo has demonstrated its ability to interpret the classic, American, cool essence of Tommy Hilfiger through distinctive eyewear designs. These collections effortlessly capture the desire of consumers who want to distinguish themselves through the iconic frames, seamlessly blending red, white and blue classic and modern elements.” ✈
