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“With this new brand, we enhance our portfolio and open new opportunities for Safilo to play in the Atelier segment, as outlined by our 2020 Strategic Plan“ |
Luisa Delgado Chief Executive Officer Safilo Group |
Italian eyewear company Safilo today announced the launch of an eyewear collection in collaboration with Lebanese designer Elie Saab.
A nine-year licensing agreement will run until 2025 with the first Elie Saab eyewear collection available worldwide through a selected network of eyewear specialists and Elie Saab boutiques fom January 2017.
The Elie Saab name has already been successful extended to fragrance, through Beauté Prestige International in 2009, and is likely to be a hot property in the eyewear sector.
According to the two companies the Elie Saab collection aims to offer sophisticated designs, fine craftsmanship, intricate details, precious materials and “a lightness that is characteristic of the house”. The collections will be crafted in Italy and Japan.
Safilo CEO Luisa Delgado said: “We are delighted to work with Mr Elie Saab and proud of his trust in us. This long-term partnership offers a unique opportunity to create, craft and distribute worldwide exquisite eyewear that represents infinite creative inspiration, timeless elegance and preciousness. With this new brand, we enhance our portfolio and open new opportunities for Safilo to play in the Atelier segment, as outlined by our 2020 Strategic Plan.”
Elie Saab added: “Creating an eyewear collection is a logical evolution that follows the development of our accessories line. In Safilo, I have found a partner of trust able to operate at the highest levels of sophistication, envisioning and then bringing to life my creative vision in wondrous frames of outstanding quality, with the finest materials and details.”
