Safilo Group is celebrating Lunar New Year by unveiling a travel retail-exclusive pair of sunglasses from Jimmy Choo.
The ‘Ilana’ sunglasses will be released on Lunar New Year (12 February) and will be available worldwide.
The contemporary sunglass style features a sleek rounded slim silhouette in acetate. The sunglasses are decorated with the ‘JC’ Jimmy Choo logo on the temples and comes in a black, glitter and gold colour palette.
To celebrate the launch, Safilo Group has partnered with Jimmy Choo Asia Pacific Brand Ambassador Chinese singer/actress Victoria Song Qian to star in an exclusive media campaign. Qian debuted as a member of South Korean girl group f(x) and has since launched a solo career as an actress in China.
Safilo Group’s portfolio encompasses own core brands Blenders, Carrera, Polaroid, Privé Revaux, Safilo, Seventh Street and Smith.
Licensed brands include Banana Republic, BOSS, David Beckham, Elie Saab, Fendi, Fossil, Givenchy, Havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Rebecca Minkoff, Tommy Hilfiger, Tommy Jeans and Under Armour.