Safilo has released a travel retail-exclusive Kate Spade eyewear collection to mark Chinese New Year.
Safilo said the capsule range re-interprets a best-selling Kate Spade shape and features two additional colours. The sunglasses are available in selected locations in North America, Europe and Asia Pacific.
The release is supported by a marketing campaign which includes HPP installation, dedicated visuals, shelf-talker, digital assets and a GWP offer.
Safilo Global Travel Retail Director Alessandro Marinelli said: “Chinese New Year is a key retail moment and represents one of the peak sell-out seasons in travel retail, thanks to the high number of people travelling who are looking for exclusive editions.
“Working with Kate Spade on this initiative represents a further step in our strategy to engage consumers with limited editions and exclusive campaigns.”
