Italian eyewear house Safilo Group has signed a ten-year global licensing agreement with Victoria Beckham, Founder and Creative Director of her namesake brand.
The agreement covers the design, manufacturing and distribution of Victoria Beckham eyewear collections until December 2035.
The complete eyewear line, including optical and sun styles, will launch as part of the Spring-Summer 2026 season, with market release scheduled for January.
Safilo Group CEO Angelo Trocchia said, “We are excited to welcome to our portfolio one of the industry’s most iconic creative directors.
“Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry.
“This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment.”
Victoria Beckham Founder and Creative Director Victoria Beckham said, “I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level. Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship.
“With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.” ✈
