INDONESIA. Luggage and accessories specialist Samsonite has unveiled a Black Label store at Soekarno-Hatta International Airport in Jakarta.
The opening underscores Samsonite’s continued expansion in Southeast Asia travel retail, leveraging a range of retail concepts across major airports, including international and domestic hubs.
These stores complement the luggage specialist’s diverse brand portfolio, including Samsonite, Samsonite Black Label and Samsonite Red – each designed to cater to the specific needs of travellers.
Among its prominent locations is the Samsonite Red store in Singapore Changi Airport Terminal 2.
Addressing the demand for premium retail experiences at Jakarta International Airport, the boutique represents a combination of innovation, sustainability and exceptional customer experience, the company noted.
Samsonite SEA Vice President Satish Peerubandi said: “Expanding Samsonite’s presence in Southeast Asia is more than a strategic priority – it is a vision rooted in our commitment to redefine the travel experience through innovation and excellence.
“We are driven by the ambition to deliver not only premium products but immersive, sophisticated retail environments that resonate with today’s discerning traveller. Travel retail remains a vital channel for our brand, and we have set ambitious goals to establish more concept stores in major international and regional airports across Southeast Asia.
“This growth will include emerging markets like Manila in the Philippines and Kuala Lumpur in Malaysia where travel is surging, allowing us to meet evolving demands and elevate the traveller’s journey,” he added.
“Our commitment reflects our belief in the vast potential of Southeast Asia as a dynamic, rapidly growing hub within our global strategy, and underscores our dedication to shaping the future of travel retail in the region.”
With a strong focus on sustainability and innovation, Samsonite pieces are designed using advanced, lightweight materials known for their durability.
These products combine sustainable materials with intelligent features, such as built-in weighing scales, external USB ports and the Aero-Trac II wheels.
The Jakarta Airport store showcases exclusive collections, including the Richmond II and Fanthom.
Samsonite Head of Marketing & Brand Strategy (SEA) Hazlina Dayangku said: “We understand that today’s travellers seek more than mere products; they seek an experience that resonates with their journey, a brand that becomes part of their story.
“In designing our store concept for the Samsonite Black Label boutique, we’ve created an environment that reflects the luxury and sophistication of travel itself – a space that offers both inspiration and comfort, even within the often hurried pace of an airport.
“Our stores are meticulously crafted to showcase the artistry and innovation behind each piece, blending functionality and elegance to provide travellers with an experience that is both engaging and restorative. At Samsonite, innovation means seamlessly integrating features that enhance every step of the journey, giving travellers the confidence and ease they deserve.” ✈
