Sandra Vaucher: Named Customer Team Director at Diageo GTME Americas |
AMERICAS. Diageo GTME has named Sandra Vaucher, previously Regional Marketing Director for GTME Americas, as Customer Team Director.
The company said that Vaucher had helped drive performance across the regional business. “Sandra has played a major role in strengthening relationships with commercial partners across the industry, particularly in engaging not only with retailers but also with airports, cruise operators and in pioneering new partnerships across the product categories.”
The brand owner noted her role in some of its recent innovative and creative activations, including recent campaigns for Tanqueray (at New York JFK) and Zacapa (Miami International).
In her new role (which began on 1 June) Vaucher is responsible for the cruise and inflight channels and will continue to be pivotal to Diageo GTME’s growth in the region.
Regional Director Americas Gregorio Gutierrez said: “We are confident that Sandra will bring all of the passion, commitment and organisation to her new role that has helped her to succeed as head of marketing for the region. Since joining the team, Sandra has led a marketing transformation, highlighted by the creation of a complete portfolio brand approach to the business, an increase in the profile and quality of duty free activations in the Americas airports, and the coaching and development of the team.”
Vaucher’s successor will be the subject of a further announcement.