New Zealand wine company Invivo and Monarq Group have struck a distribution partnership. The partnership will see Invivo’s wine collaboration with US actress and television Sarah Jessica Parker – Invivo X, SJP – available in Latin America, Mexico and the Caribbean.
Since launching in New York in September 2019, the Invivo X, SJP’s wine collection, which offers a Sauvignon Blanc and Rosé, has clocked up over 55 accolades. The Invivo X, SJP Sauvignon Blanc claimed three 90+ point ratings from Wine Spectator for its first three vintages and was included in the 2020 Top 100 Wines listing.
Invivo Co-founder Tim Lightbourne said: “The Invivo team is very excited to be working with the Monarq team to launch the Invivo X, SJP wine collection in Latin America, Mexico and the Caribbean.
“Our goal is for customers to purchase the wine because they’re interested in Sarah Jessica’s collaboration, and then return to it because of the wine’s quality.”
Monarq Group Founder and Managing Director Robert de Monchy commented: “We are proud to team up with like-minded Invivo & Co to represent the multi award-winning Invivo X, SJP New Zealand Sauvignon Blanc and Provence Rosé wines in our part of the world.
“We love the concept of these incredible wines in their great looking bottles. We are looking forward to working with the Invivo team to achieve our mutual expectations”.
Invivo was established in 2008 by New Zealand wine entrepreneurs, and old school friends, Tim Lightbourne and Rob Cameron. Its Invivo X, SJP collection sports an X on the wine label, representing Sarah Jessica Parker’s signature Instagram sign-off, X, SJ while the colourways of the wines match those in the actress’s SJP Shoe Collection. |
