SAUDI ARABIA. Saudi Airlines Catering Company (SACC) has relaunched the inflight retail programme with Flyadeal, the Saudi Arabian low-cost carrier. The programme, known as Flyadeal Boutique, is now available on all routes.
The Flyadeal Boutique inflight magazine – featuring brands across multiple categories – has been curated by SACC Inflight Director Abbas Sherwala.
Sherwala said: “The new inflight retail programme for Flyadeal gives the airline a unique listing very much targeted at the demographic of passenger in mind.
“There is something for everyone and sales so far are very encouraging. The response and engagement from Flyadeal has been excellent and we are confident of what the future holds.”
SACC has also opened a small crew shop under the Flyadeal Boutique banner in Flyadeal’s Jeddah headquarters. The crew shop was officially opened by Flyadeal CPO Hanan Badri, CCO Ahmed Al Brahim and SACC EVP – Retail Tom Byrne.
Byrne said: “We are delighted with our continued collaboration with Flyadeal. The crew shop is an extension of the new onboard retail offering and we are excited about the future of both. The culture at Flyadeal is dynamic, people focused and future looking. We really look forward to our continued partnership.”
SACC also currently manages the inflight programme for two other Saudi Arabian airlines – Flynas and national carrier Saudia.
Byrne commented: “Inflight retail is challenging for some airlines, but we are seeing how rewarding it can be from an ancillary revenue perspective. The traditional cart and magazine proposition is evolving, digitalisation is shaping the future of the channel and we at SACC are fully embracing that.
“We are seeing that traditional sales are still happening, so demand is very much there. Providing a digital or omnichannel solution to inflight shopping removes friction and will stimulate further sales by way of pre-order, expanded range and delivery options. That is our focus.”
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