Fine fragrances house Scent of Africa will return to the TFWA World Exhibition this year (Green Village H36) to offer global retailers an exclusive preview of a feminine and masculine scent duo. The fragrances are slated to be launched in 2024.
Scent of Africa pays homage to Africa’s heritage and its olfactory secrets. In 2022, the brand introduced its Eternal Legends Collection to the duty free and travel retail channel, forging new partnerships.
Eternal Legends, which draws inspiration from African mythology, features a range of made-in-Ghana fragrances crafted with native ingredients. The brand responds to market demand for customisation by offering fragrances that celebrate African culture.
Following the successful launch of fragrance duos Rakh & Nefee and Hagé & Laïka in Accra, Ghana, the brand unveiled its fragrance duo Bézi (for men) and Bellua (for women) in Abidjan, Côte d’Ivoire in June. This flagged off the third chapter for Eternal Legends; including the launch of its advertisement campaign.
Scent of Africa Founder Tanal Ghandour said: “We are thrilled to return to the global stage at the TFWA World Exhibition in Cannes this year. Following the phenomenal experience from last year, we are excited to introduce our latest fragrance creations and share the essence of Africa with the world.” ✈
View this post on Instagram
