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Rabobank has struck a two-year deal to advertise at Schiphol’s air bridges |
NETHERLANDS. Schiphol Group recently struck an agreement to grant Rabobank the exclusive right to advertise on 90 air bridges at Amsterdam Airport Schiphol. Rabobank advertisements will be prominently featured on both the interior and exterior of the air bridges for a period of two years.
The advertisements are already on display at various piers and will be on all passenger bridges within several weeks.
Schiphol Media Sales Director Gary Mey said: “We are extremely pleased to have found a new partner in Rabobank with similar brand values as Amsterdam Airport Schiphol. As a Dutch company with international ambitions, Rabobank will be able to effectively communicate and convey its authoritative position and its ambitions using Schiphol as a cross-media platform.”
Rabobank Director of International Services Chris Abbenhuis noted: “With offices in over 46 countries, Rabobank is a bank with international influence and ambition. Dutch companies with international operations can rely on Rabobank’s overseas network.
“Amsterdam Airport Schiphol offers an extraordinary level of international dynamism, which makes it a highly interesting location to communicate with our target group.”
Schiphol Media operates and manages the advertising facilities at the Schiphol terminal, airport grounds and surrounding road network. Schiphol Media is currently also developing new media solutions to lease to its customers.
NOTE TO AIRPORT COMPANIES: The Moodie Report is the only business intelligence service and industry media to cover all airport consumer services, revenue generating and otherwise. We embrace all airport non-aeronautical revenues, including property, passenger lounges, car parking, hotels, hospital and other medical facilities, the Internet, advertising and related revenue streams.
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