Scorpio Distributors has announced a new travel retail distribution agreement with Hot Diamonds, effective immediately. The agreement covers both inflight and retail shops worldwide with the exception of Asia, where long-standing agreements exist.
“We are absolutely delighted to be taking on the Hot Diamonds collection which perfectly complements our existing jewellery offer, headed by the ever popular Pierre Cardin brand,” said Scorpio Group Sales and Marketing Director Richard Kennedy.
“The Hot Diamonds brand is already well established in travel retail and has an excellent track record. We believe, however, that there is far more potential for the brand and certainly initial reaction to the line at the IAADFS Duty Free Show of the Americas proved that to be the case.”
Hot Diamonds offers a specific duty free range with two new collections for 2012: “˜Love Bites’, a range of fruity pendants, and “˜Shades of Spring’, designed to welcome the first spring-time blossom.
Both collections include highlights of 18ct rose gold vermeil and complement a sterling silver and rhodium plated core jewellery range, with each piece adorned with a signature brilliant-cut diamond.
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| Banana and strawberry pendants (left and middle) from the new Love Bites collection, and a heart-shaped pendant adorned with flower motifs from the Shades of Spring range, designed to welcome the first spring-time blossom | ||
Retailing between US$50 and US$114 – with best-sellers in the US$80/$85 range – the Hot Diamonds collection meets the demand for distinctive, contemporary jewellery designs and mid-way price points, according to Kennedy.
“The Pierre Cardin range offers fashion jewellery at fantastic value for money prices, for which there is an ongoing and consistent demand. However, there is also a growing demand for inspirational qualitative pieces in sterling silver and 18ct gold featuring real diamonds, still at prices which are very affordable,” he added.
Hot Diamonds International Accounts Manager Paul Collard said: “We believe that Scorpio is the ideal duty free partner for us, as their outstanding coverage of the travel retail and inflight sales channels is second to none. Also, their keen eye for excellent branding has been instrumental in our decision to form a partnership with them. We are looking forward to working closely with Scorpio to replicate the Hot Diamonds UK successes into the global market.”
The collection will be on display at the TFWA Asia Pacific & Gate ONE2ONE exhibition, which will be held in Singapore in May (Stand number: K28).
For more information, contact Richard Kennedy, Scorpio Distributors Ltd. Tel: (44) (0) 1293 411733. Fax: (44) (0) 1293 414544. E-mail: info@scorpdis.com.
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