Scorpio Worldwide has added Ted Baker and Guess to its brand line-up for next month’s TFWA World Exhibition & Conference in Cannes (Mediterranean Village P08).
Scorpio Worldwide CEO Stuart McGuire said: “High-street names are vital to succeed in this ever-more competitive channel. With Millennials looking for brands that they recognise, and the Asian market’s continued demand for western, high-fashion products, introducing brands like Ted Baker and Guess are essential if we are to remain competitive in this channel.”
Ted Baker is described as one of the fastest-growing lifestyle brands in the UK. At Cannes, Scorpio will highlight travel retail-exclusive watches for men and women. The women’s watches feature interchangeable straps while the men’s line offers textured dials and designs typical of Ted Baker colour schemes.
Travel retail-exclusive bracelets, necklaces and earring sets are also available from Guess which has developed its denim-based product portfolio to include accessories, footwear and jewellery.
Scorpio Worldwide celebrates its 20th anniversary in travel retail this year. “I couldn’t think of a better way to celebrate our 20th anniversary than being surrounded by our suppliers and customers in Cannes,” said McGuire.
“We always aim to build strong partnerships and long term understandings with our supplier and customers, so that we can address challenges and opportunities together. We can honestly say that we have a lot of strong friendships amongst them, and we are thrilled to celebrate this special moment with them all.”
