QATAR/FRANCE. Time Products UK has strengthened its Sekonda brand’s travel retail footprint with new listings in Qatar Duty Free at Hamad International Airport.
The opening builds on the brand’s growing network, including new locations at Perth Airport in partnership with Avolta, further bolstering its Asia Pacific presence and adding to its 11 key airport locations, soon to be completed.
One of the UK’s leading watch brands, Sekonda will also showcase its collections at the TFWA World Exhibition in Cannes (Green Village, K50), following an exceptional year in travel retail.
The brand’s strong performance was marked by global expansion, innovative product launches and continued category growth.
Sekonda continues to build momentum with an +8% year-to-date growth in core markets, including the Middle East, India and the UK.
Duty-free sales have surged +28% versus 2024, with the brand outperforming the category across the channel.
Key Cannes highlights will include the rollout of its Autumn/Winter 2025 collection and an exclusive first look at Spring/Summer 2026.
The upcoming releases include:
Octaire Collection (Ladies & Gents): A new line of refined sport-luxe timepieces, inspired by modern luxury, offering elevated design at accessible price points.
Clement Gents Collection: A standout classic with a vintage rectangular case, available in silver or gold plating, and a choice of bracelet or leather strap for timeless appeal.
Smart Track Bracelet Watch: Tapping into the rising trend of bracelet-style smartwatches, this versatile design merges functionality with a more dressed-up aesthetic.
Product innovation and exclusivity
Sekonda’s mix of smartwatches, the Monica women’s collection and travel-friendly gift sets performs strongly with consumers.
The brand’s travel retail-exclusive SKUs provide partners with standout assortments that increase conversion.
Sekonda Retail Sales Director Myalee Sofield said: “Travel retail shoppers are highly motivated by function, gifting and impulse purchases. Sekonda’s accessible pricing and strong brand recognition make it an ideal basket builder across airports, airlines, cruises and ferries.”
Sekonda’s combination of style, reliability and affordability continues to appeal to travellers, providing trusted options for gifts or personal purchases, supported by the brand’s strong heritage and recognition.
Cruise-focused strategy
Sekonda continues to prioritise the cruise channel, with a dedicated display concept that has received strong retailer support.
With retail execution a key focus, the brand is enhancing its approach to meet the specific demands of onboard retail, while investments in store fixtures and digital training modules ensure staff are prepared, even without face-to-face training.
Sekonda maintains strong commercial momentum, delivering sales growth despite market declines, and confirms upcoming collaborations with Starboard Retail Group and MSC Cruises.
The gold trend
Sekonda has also recorded strong year-on-year growth in gold-tone watches, reflecting the wider market preference for gold over silver.
The brand maintains its category status with stylish, value-led offerings appealing to both high street and travel retail shoppers. ✈
