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Sekonda’s ad image for Seksy Curve |
UK. Sekonda, part of Time Products (UK), introduced its value-for-money range of watches for men, women and children at the TFWA World Exhibition in October.
The UK’s best-selling watch brand showed buyers its diverse collection of classic and fashion styles for the first time at travel retail’s showcase event in Cannes.
“We have visited TFWA in Cannes for the past five years in order to adopt a more professional approach when the decision was made to launch,” explained Sales Director Trevor James.
“After finding huge success in the UK, where we are the leading brand, our step-by-step approach to making our products available in the travel retail environment has been very successful. We hope that operators around the world see the benefits of our up-to-date offering of high quality timepieces and our easy-to-use point of sale displays.”
The company’s aforementioned Premium Self Select Concept was highlighted this year on the company’s stylish and contemporary exhibition stand. The fixtures are specially designed to enable customers to see crystal-clearly the product description and price of each watch offered.
In product news, the Rose Chrono watch, available in women’s and men’s versions, has been a hit in the travel retail environment, where Sekonda already has a major presence in London Heathrow Airport and onboard P&O ferries.
“Gentlemen and lady travellers have bought the Sekonda Rose Chrono in huge numbers since its launch last year,” enthused James. “This large, highly masculine classic gents’ watch has reached the number one sales slot on one of Ireland’s largest airlines and exemplifies the brand.”
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Left: Seksy Hidden Hearts is a high-flyer onboard Qantas; Right: Seksy Curve features black or sparkling white mother-of-pearl dials enhanced by a white metal bracelet |
The Rose Chrono is available in rose gold-plated metal with luminous numerals and features an easily readable chronograph function. The strap is brown calf leather and the date function operates between four and five, which is said to give the piece the perfect balance.
Within the brand’s Seksy collection, aimed at fashion-conscious women, the Hidden Hearts watch – launched in August 2009 – has become a number one best-seller onboard Qantas, according to Alpha Flight Services Duty Free Buyer Julie Holowinski. “It is also ranked 10th product out of 131 total items in the catalogue in terms of dollar sales,” she added.
The Seksy Hidden Hearts watch has a choice of two mother-of-pearl dials, which are adorned with Swarovski crystal. The bracelet is described as easily adjustable by the customer, which makes buying and selling the watch much more convenient, said James.
The new Seksy Curve watch, which is sold onboard several airlines and in many travel retail outlets, features black or sparkling white mother-of-pearl dials enhanced by the white metal bracelets, which are made with Swarovski crystal. The watch is also fully adjustable.
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Left: The Seksy Eclipse has achieved the number one spot on a major Canadian airline; Right: This men’s Sekonda Rose Chrono watch, in rose gold-plated metal with luminous numerals, has been a hit in the travel retail environment |
The Seksy Eclipse style is already a high-flyer, according to James: “The Seksy Eclipse has achieved the number one spot on a major Canadian airline. Sales to flyers have been much higher than anticipated.”
The white metal watch is made with Swarovski crystal and incorporates a translucent mother-of-pearl dial and easily to adjust bracelet. “This takes away a huge barrier to selling for the busy onboard staff,” he concluded.
For details, contact Time Products (UK) Limited, tel: +44 116 288 2500, fax: +44 116 288 2501 or e-mail info@sekonda.co.uk Visit www.sekonda.co.uk
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Sekonda times its first stand at Cannes – 15/07/09
Record-breaking Sekonda brand loses no time in ambitious travel retail drive – 04/10/07
