Inter Parfums is poised to unveil its debut Shanghai Tang Silk Road fragrance collection, in partnership with DFS Group. In time for Chinese New Year, the line will go on sale with DFS for a two-month travel retail exclusive period beginning January 2015 at Hong Kong International Airport and the Hong Kong downtown and Macau T Galleria locations.
The DFS launch will be supported by in-store animations, digital activity and a gwp programme, in addition to a behind-the-scenes video display of the campaign shoot at the DFS VIP lounges at Sun Plaza in Hong Kong & Four Seasons in Macau.
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As reported, Inter Parfums signed a 12-year licensing agreement with Shanghai Tang in 2013. Its first fragrance collection is described as an “unconventional, chic and trendy composition of contrasts”. The concept aims to bridge western and eastern worlds, and aims to evoke the ancient Silk Road caravans that transported Chinese treasures to Europe.
Composed by perfumer Carlos Benaim, the Silk Road collection comprises five feminine and three masculine fragrances. All are handcrafted using natural ingredients; each focuses on just one or two key ingredients.
The feminine fragrances are Orchid Bloom, Rose Silk, Gold Lily, Oriental Pearl and Spring Jasmine. The masculine scents are Mandarin Tea, Jade Dragon and L’Orient.
The packaging pays tribute to fine Chinese craftsmanship, and prominently features the “˜shòu’: the Chinese symbol of longevity that is commonly recognised as one of the Five Blessings (longevity, wealth, health, love and virtue). Each bottle is unique.
The feminine fragrance flacon incorporates materials such as ceramic, gold leaf and glass. The shòu symbol is engraved in enamel on the cap and in the gold leaf that decorates the ceramic ball, serving as the centerpiece of the design which forms the pattern of the Chinese lucky number eight.
The masculine bottle is tall, topped with a solid, hand-polished glass cap. The shòu symbol is featured on the body. The outer cartons for all the fragrances feature a linen-textured stain finish.
The face of the collection is Chinese supermodel Du Juan (pictured). The campaign was shot by photographer Mario Testino.
