South African underwear and sleepwear brand Franklees has appointed Irish specialist agency Shannon Retail Innovation as its exclusive distributor in travel retail.
Shannon Retail Innovation is a Silver partner at the inaugural Moodie Davitt Virtual Travel Retail Expo, where it will be showcasing the latest collections from Frankees.
Franklees was launched in 2017 by co-founders and rugby teammates Siya Kolisi( captain of the national rugby team the Springboks, winners of the last Rugby World Cup) and Tim Whitehead. The brand offers a range of men and women’s intimates in bold and colourful South African prints crafted with a 95% soft-combed cotton and 5% lycra fabric.
The brand is proudly made in South Africa and only uses locally-sourced materials and eco-friendly packaging. Franklees was initially launched as a menswear brand but was extended to include a womenswear range shortly after its launch. Some of the brand’s most popular prints include Nation’s Pride, Midnight Slang and Spirit Stripes, which are available as matching pairs for both men and women.
To celebrate the partnership, Shannon Retail Innovation has also revealed the ‘Target Motif’ as its new logo and branding. The motif is comprised of three rings representing land, sea and air. The rings also represent the three modes of travel and the three pillars of Shannon Retail Innovation’s business: product, promotion and passion.
Virtual becomes reality for Shannon Retail Innovation Shannon Retail Innovation is a Silver Partner at the inaugural Moodie Davitt Virtual Travel Retail Expo. The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative. Registration is free for buyers, exhibitors and preferred media partners. (Click here to register) |
