CHINA. In a major victory for the company, Shenzhen Duty Free Group has been awarded the contract to operate the arrivals and departures duty free shops at Shenzhen’s land ports after an open tender.
The Shenzhen Port Office officially issued the Notice of Award on 7 June.
As a result, Shenzhen State-owned Duty Free Commodities (Group) Company Limited (Shenzhen Duty Free Group) has secured the operational rights for 17 inbound and outbound duty free shops in six land border control areas across Shenzhen.
The winning projects are located at the Luohu, Huanggang, Futian, Shenzhen Bay, Wenjindu and Shatoujiao ports. These are distributed along the central axis of the east, middle and west wings of the Shenzhen-Hong Kong port economic zone, serving nearly 200 million passengers from Shenzhen and Hong Kong every year.
They are all considered strategically important positions for the Shenzhen Special Economic Zone to continuously promote reform and opening up, while serving the national strategy of high-quality development, the travel retailer said.
Shenzhen Duty Free Group pledged to rely on its 43 years of experience in the commercial operation of Shenzhen-Shenzhen ports to select the most suitable and genuine duty free goods and provide the most convenient and high-quality services for passengers.
It promised to devote itself to building a first-class business environment at the ports, establishing a good image of the national gateway and help the high-quality development of the ports’ economic construction.
The development of Shenzhen’s port duty free business will be in step with the construction of the Shenzhen-Hong Kong port economic zone, the company noted.
As a result, the high-quality development of duty free consumption is being accelerated.
Shenzhen Duty Free Group said it attaches great importance to the development of duty free business at Shenzhen’s land border control points.
In the future, the retailer promised to implement special operations according to the characteristics of Guangdong and Hong Kong in both Shenzhen and Hong Kong while responding proactively to consumer preferences.
It will also devote itself to securing high-quality brands, maximise the role of duty free retailing in attracting and leveraging traffic, and create a “Shenzhen example” to maximise consumption.
“It is the right time to set sail, and Shenzhen Duty Free Group will start a new journey from a new starting point,” the company said.
“Our group will benchmark itself against world-class duty free enterprises; play its role as a state-owned enterprise in Shenzhen to fully integrate into the overall development of the country; and make new contributions in guiding the return of overseas consumption and promoting the development of internal circulation.” ✈
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