CHINA. Shenzhen State-owned Duty Free Commodities (Group) Co (Shenzhen Duty Free Group) has been awarded a key contract by the Shenzhen Port Authority, securing the rights to operate outbound duty-free shops under the Times DF brand at the Liantang, Futian and Shenzhen Bay ports.
Shenzhen Duty Free said the success marks a milestone in the company’s strategic focus on its core duty-free business and its expansion into port operations.
It also described the contract gain as a concrete step in supporting the new ‘dual circulation’ national development model. The upcoming openings will “inject fresh momentum into upgrading tourism consumption and driving regional economic growth”, Shenzhen Duty Free added.
Liantang, Futian and Shenzhen Bay ports are three key cross-border gateways connecting Mainland China and Hong Kong, playing a key role in the national strategy to promote high-level opening-up and deepen cooperation within the Guangdong-Hong Kong-Macao Greater Bay Area.
According to official statistics, the three ports welcomed 115 million inbound and outbound travellers in 2024, accounting for 51% of the total cross-border passenger traffic between Shenzhen and Hong Kong.
Liantang port has been newly designated by the Chinese Ministry of Finance as an outbound duty-free retail location, in part thanks to the coordinated push from several Shenzhen government authorities. Its commercial development carries the dual significance of enhancing the cross-border transport infrastructure in eastern Shenzhen, and encouraging the repatriation of consumer spending, Shenzhen Duty Free said.
Leveraging the successful bid as a strategic opportunity, the retailer pledged to further enhance the commercial service capabilities at border ports, in order to create a convenient, high-quality duty free shopping experience for inbound and outbound travellers.
Through building new connections and creating more commercial synergy to facilitate the coordinated economic development between Shenzhen and Hong Kong, Shenzhen Duty Free said it is demonstrating its commitment and responsibility as a state-owned enterprise in advancing national strategies and regional growth.
“The new contract marks the establishment of a new outbound duty-free store at the Liantang port, representing a strategic development within the Shenzhen-Hong Kong port economic corridor and filling a critical gap in our regional strategy,” the group commented.
“As we continue to refine our business layout and strengthen our core capabilities, this win helps us capture the emerging trend of increasing northbound consumption by Hong Kong residents, further consolidating our market advantage and cultivating new growth drivers,” it added.
Looking to the future, Shenzhen Duty Free Group said it remains deeply committed to the duty-free sector and the pioneering mission of advancing the construction and operation of high-quality border duty-free stores. ✈
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