FRANCE. Shiseido Travel Retail has launched narciso rodriguez For Her Musc Nude Eau de Parfum and For Him Vetiver Musc Eau de Parfum in global travel retail.
The launch is being supported by an extensive omnichannel campaign featuring immersive pop-up experiences across major travel hubs.
The narciso rodriguez campaign, which began in Europe with Extime Duty Free, featured five prominent ‘Espace Invité Extime’ animations at Paris Charles de Gaulle and Orly Airports.
narciso rodriguez was selected as one of 12 fragrance brands to animate in these spaces in 2024. The pop-ups engaged travellers through personalised fragrance consultations, multi-sensory experiences and engraving services, aimed at enhancing brand awareness and sales.
Travellers who visited the narciso rodriguez pop-ups were able to enjoy bespoke consultation experiences. An interactive emotion card game was a standout element that linked the chosen perfume to the customer’s current mood. The was enhanced with a sweet treat inspired by the fragrance’s ingredients.
Travellers were also able to engrave their bottle as a keepsake. Each purchase was accompanied by a gift of either a 10ml For Her Musc Nude fragrance or a For Him Vetiver Musc blue pouch.
The animation campaign has been extended to other key European and Middle Eastern locations, including London, Abu Dhabi and Warsaw.
Further activations are planned across 14 Americas cities, including Chile, Mexico and multiple locations in the USA. The campaign will also launch in Asia Pacific.
Shiseido Travel Retail Vice President Travel Retail West Vincent Baland stated: “The launch of For Her Musc Nude and For Him Vetiver Musc adds to the narrative of narciso rodriguez, promoting individuality and authenticity. These new fragrances have quickly become top sellers in travel retail west, and we are optimistic about our expansion plans in Asia.
“Our travellers seek highly personalised and multi-sensory experiences, and we appreciate the collaboration with our key travel retail partners in showcasing the best of narciso rodriguez.”
For Her Musc Nude is designed to enhance the wearer’s natural scent. It is infused with delicate flower petals and warm solar facets to create a light, appealing fragrance that complements the skin.
For Him Vetiver Musc offers an elemental and aromatic profile that balances the earthy woodiness of vetiver with an aromatic mineral heart. Inspired by vibrant minerals and evergreen forests, the musk fragrance represents a new take on masculinity centred on nature and wellbeing. ✈
