UK. Danish jewellery brand Sif Jakobs has partnered with Starboard to secure listings for its silver and diamond collections onboard Virgin Voyages’ Scarlet Lady.
The collaboration was highlighted earlier this month by the presence of brand Founder Sif Jakobs herself, who connected with guests and brought the brand to life at sea.
Jakobs said, “This was an amazing week, filled with lovely conversations, unforgettable views and a chance to personally share the story behind our jewellery. Seeing guests connect with our pieces and hearing their excitement firsthand was truly rewarding.”
The collaboration with Starboard and Virgin Voyages reinforces Sif Jakobs’ travel retail footprint, introducing the brand’s collections to a new audience of cruise travellers.
Timeless design for modern travellers
Since it was founded in 2009, Sif Jakobs Jewellery has become known for combining accessible luxury with refined craftsmanship. Each design features 925 sterling silver, finished with rhodium or 18K gold plating, and set with high-quality hand-cut cubic zirconia stones.
Sif Jakobs Jewellery brings together what it describes as its signature blend of Scandinavian minimalism and Italian sophistication, offering designs that appeal to today’s style-driven consumers.
The onboard assortment includes the Diamond Collection launch, featuring 14K yellow- and white-gold designs with lab-grown diamonds, a sustainable alternative that retains the sparkle of traditional mined stones.
The collection is crafted in a Responsible Jewellery Council-certified facility, adhering to strict sustainability and ethical production standards.
The brand’s designs have been spotted on stars such as Lady Gaga, Miley Cyrus, Katy Perry, Nicole Scherzinger and Shontelle.
To boost brand visibility, Sif Jakobs has built a strong digital presence through influencer collaborations and regular features in international fashion and lifestyle media.
Jakobs added, “It was such a pleasure to meet so many wonderful guests and see them connect with our jewellery. Bringing our universe to life at sea was a truly special experience – and we’re so excited to continue this journey.” 🛳️
