HONG KONG, CHINA. Hong Kong International Airport has unveiled the HKIA Metaverse as part of its 25th anniversary celebration.
The entertainment offer is being promoted through an advertising campaign on JCDecaux’s digital network until 31 August.
The digital installations feature a walkthrough video that takes passengers on a journey through the immersive HKIA Metaverse.
The Metaverse experience allows customers to play a treasure-hunting game, which offers them a chance to win the exclusive limited-edition HKIA Metaverse NFT along with Samsonite’s signature Backpack worth HKD1,880 (US$240).
The results of the game will be posted on JCDecaux’s Facebook and Instagram page in September.
Hong Kong International Airport is the host for The Trinity Forum 2023 to be held in Hong Kong on 25-26 October. ✈
This feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.  Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. * Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
