INDIA. Airports Authority of India (AAI) has announced a tender to develop and market the advertising assets across the terminal buildings at Birsa Munda Airport in Ranchi under a seven-year concession. At stake is 3,558sq ft of space.
Ranchi is the capital city of the state of Jharkhand and has an estimated population of 40 million people. The domestic airport is considered a gateway to the rest of India, with all major Indian airlines operating regular flights from the travel hub.
Ranchi Airport served 2,482,396 domestic passengers for the financial year (FY) 2019-20. However, hit by the COVID-19 pandemic, the number had fallen by more than half to 1,219,643 during FY 2020-21 before bouncing back to 1,723,237 across FY 2021-22.
The advertising areas for the concession include 2,874sq ft of indoor advertisement space, 544 sq ft of outdoor advertising space and 140 sq ft of moveable advertising assets.
Qualifying bidders must have an annual turnover of Rs. 2,08,01,496 (US$2.51 million) during two of the last seven years, as shown in audited financial statements.
A pre-bid meeting with prospective bidders has been scheduled for 20 February. Online submission of bids is due by 2 March.
The opening of technical bid documents takes place a day later, on 3 March, while the financial bids will be opened on 27 March 2023.
 This short feature forms part of our new Sight Lines section, dedicated to the world of airport and other travel-related Out of Home advertising and communications, writes Martin Moodie. It takes the same name as a successful ezine of the same name we published from April 2019 until the pandemic brought much of world travel to a halt. We are delighted to restore it, initially in column form, as the airport advertising sector bounces back with encouraging speed and vigour. All stories are archived under ‘Airport Advertising’ on the home page drop-down menu under ‘Other Revenues’.  Nowhere do the worlds of aviation and advertising converge more than in airports, often to riveting effect. Given how airports serve a crossroads of humanity, across geographies, cultures, religions, ages, advertising serves as a kind of Esperanto of the travel and communications world, a universal language that speaks to a population constantly on the move. Digitisation, once viewed as a threat to traditional airport advertising as millions of consumers looked down at their mobile devices rather than ahead (or up) at traditional advertising formats, has proved instead to be a positive game changer. Airports companies (and other travel infrastructure operators) and their concessionaires are increasingly deploying the flexibility and targetability of digital communication with thrilling impact. We’ll be devoting extensive coverage to this once again burgeoning sector with a surprise or two along the way. To borrow from both journalistic and advertising parlance, watch this space. ✈ *Send us your Out of Home advertising and communications stories to Martin@MoodieDavittReport.com |
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