UK. Family-owned spirits company William Grant & Sons has teamed up with Avolta to debut a travel retail-exclusive Silent Pool Gin Mediterranean Expression.
The gin is available now in Avolta’s World Duty Free stores across UK airports, supported by an activation at London Gatwick South throughout July before moving to London Gatwick North the following month.
Silent Pool Gin Global Marketing Manager Luis Coutinho said: “We are delighted about the launch of Silent Pool Gin Mediterranean Expression in Avolta’s UK World Duty Free network. Silent Pool Gin boasts an incredible brand story and a provenance-based approach to craft distilling.
“The new and exclusive Silent Pool Gin Mediterranean Expression draws inspiration from the sun-soaked countries of the Mediterranean making it the perfect fit for the travel retail market and an ideal choice for travellers looking for something new, something different, something creative.”
According to William Grant & Sons, the Silent Pool Gin Mediterranean Expression launch is well timed to coincide with the peak summer holiday travelling period in Europe.
As its name suggests, Silent Pool Gin Mediterranean Expression takes inspiration from a journey through the Mediterranean region where botanicals and spices are abundant and varied. The spirit is said to offer a sensory journey which features notes and tastes of Italian juniper, Spanish orange blossom honey and Greek olive oil – “a unique pairing which enhances the gin’s complexity” – black and Portuguese lime, olive leaves and Moroccan coriander seeds and Hibiscus ambrette seeds. Combined they create a “complex and alluring gin, reminiscent of the musky notes found in Mediterranean-inspired perfumes”, and a spirit with a “decidedly moreish finish”. ✈
