SINGAPORE. Changi Airport Group (CAG) has launched its newly revamped loyalty programme, Changi Rewards, for members who shop and dine at Changi Airport.
The refreshed Changi Rewards features a new programme structure based on three membership tiers – Regular Member, Gold and Platinum. Members enjoy greater returns and more privileges as they move up the tiers.
Regular members earn one point for every dollar spent at Changi Airport, while Gold and Platinum members receive double and triple points respectively, for every dollar they spend. Members who achieve Platinum status, the most premium membership tier, will be rewarded with a bonus of 25,000 Changi Rewards points or 8,300 Krisflyer miles upon qualification.
Changi Rewards members can accumulate points over the course of the programme year from 1 April 2014 to 31 March 2015. These points can be redeemed for Changi Dollar Vouchers (at a redemption rate of 500 points for S$5/US$4), which can be used at most of the 350 retail stores and 120 dining outlets across Changi Airport.
In addition, the new programme offers Gold and Platinum members the additional option of converting their points to air miles under Singapore Airlines’ Krisflyer programme, at the rate of 3,000 Changi Rewards points for 1,000 Krisflyer miles.
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The refreshed Changi Rewards features a new programme structure based on three membership tiers – Regular Member, Gold and Platinum |
Three pairs of Singapore Airlines air tickets will be given away every week, in a lucky draw for members who spend at least S$30 (US$23.80) net in a single receipt. Regular members get one chance in this weekly draw, while Gold and Platinum members enjoy five and 10 chances respectively.
“The Changi Rewards programme augments the attractiveness of Changi Airport’s retail value proposition for its visitors,” said Changi Airport Group. “Members will be able to earn points at almost all the shops and restaurants located in both the transit and public areas, and enjoy rebates as they go along – making it especially rewarding for them to shop and dine at the airport.
“In addition to the tax and duty free savings that Changi’s passengers enjoy when they fly, shoppers enjoy 7% GST (Goods and Services Tax) savings even in the airport’s public areas, as a result of CAG’s GST absorption promotion. As an illustration, Platinum members can enjoy up to 10% savings on their purchases airport wide.”
