Sisley UK Ltd has pledged to raise funds to help with the 2012 running costs of Kids Company’s Heart Yard, a therapeutic sanctuary in South London where vulnerable children receive intensive emotional and psychological support.
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Sisley will donate 10% of the proceeds from a selection of its best-selling products |
Kids Company was founded in 1996 by Camila Batmanghelidjh and provides practical, emotional and educational support to 17,000 vulnerable children in London.
The facility is described as a house of love and healing, staffed by a team that supports deeply vulnerable and traumatised children, in order to help them and their carers overcome the abuse they have suffered.
The Heart Yard designs individual packages of care and support that best address the specific needs of young people. These include specialised psychiatric care, psychotherapy and counselling, dance, movement, play and art therapies. It also provides complementary treatments such as yoga and reflexology. The Heart Yard currently provides 600 therapy sessions every month.
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Kids Company’s Heart Yard is a therapeutic sanctuary in London where vulnerable children receive emotional and psychological support |
Sisley’s Become a Friend of the Heart Yard Campaign will involve donating 10% from the proceeds of its best-selling Sisleÿa Global Anti-Age (£251 for 50ml) and Sisleÿa Eye & Lip Contour Cream (£109 for 15ml) from 1 September to 31 December 2012 at Sisley counters nationwide.
Sisley will also be encouraging people to become a “Friend of the Heart Yard”. Each friend commits to either a one-off donation or to a monthly standing order which will contribute to the ongoing running costs of the Heart Yard sanctuary.
To this end, Sisley will be organising a fundraising lunch to launch the “Friend of the Heart Yard” campaign, and will initiate fundraising and volunteering activities for its company employees in the UK to raise further funds for the charity.
“I have been deeply touched by the generosity of Sisley and their amazing commitment to help with the challenges faced by thousands of vulnerable and incredibly courageous children,” commented Batmanghelidjh.
“Our therapeutic services at the Heart Yard offer a lifeline for our children, many of whom have suffered from unimaginable trauma. With your generous support we will be able to keep these vital services up and running. Your kindness will have a profound and positive impact on those for whom the future is a frightening and uncertain place. Thank you wonderful friends of the Heart Yard.”
“Kids Company has made a dramatic difference in so many children’s lives,” added Sisley International Vice President Christine d’Ornano. ” When Camila told us about the Heart Yard project, we immediately wanted to get involved. Sisley hopes that this collaboration will increase awareness for the Heart Yard and enable many more children to go through its life-changing doors.”
Note: To become a Friend of the Heart Yard or for more information please text “˜KIDS GIVE’ to 70700 to make a £10 donation or visit www.Sisley-cosmetics.com/charity-kids
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