Mondelez World Travel Retail (WTR) has expanded Milka’s travel-exclusive portfolio with the launch of the assorted Milka Favourites 300g sharing pouch.
According to the company, the pouch is designed to address growing demand for flavour variety, sharing and gifting opportunities in the channel.
Milka Favourites introduces a mixed assortment that brings together six of Milka’s most recognisable flavours in bite-sized, individually wrapped pieces.
The assortment aims to capture both self-treat and gifting occasions, a key driver of confectionery purchases in travel retail.
According to Mondelez WTR, mixed assortments continue to outperform the broader market (Source: Pi Insights*). The launch aims to capitalise on this trend by offering multiple flavour experiences in a single pack.
The Milka Favourites Travel Exclusive Edition includes six flavours:
- Iconic Alpine Milk: Milka’s classic smooth milk chocolate
- Crunchy Wholenut: Alpine milk chocolate with whole hazelnuts
- Fruity Strawberry Cheesecake: A fruity and indulgent flavour combination
- Smooth Milkinis: Miniature pieces of Milka’s milk chocolate
- Classic Oreo: Milk chocolate with Oreo cookie pieces
- Tender Oreo White: White chocolate with Oreo cookie crumbles
Each flavour comes in individually wrapped bite-sized portions within a single resealable pouch.
Milka Favourites is rolling out across major airports and travel retail locations worldwide. It will be supported by sampling initiatives and scalable marketing campaigns designed to drive awareness and trial.
“We are incredibly excited to introduce Milka Favourites to our travel retail partners and consumers,” said Mondelez WTR Director Category, Customer & Shopper Marketing Anna Somogyi.
“This launch is a direct reflection of our deep understanding of evolving traveller preferences and our unwavering commitment to category innovation. The combination of beloved Milka flavors, the convenient sharing pouch, and its exclusivity to travel retail makes it an ideal product for sharing on the journey where everyone can enjoy their favourites.” ✈
*PI-Insights TR Quarterly Sell-out Panel in volume and value: Q1 2019-Q3 2025
