Technology and travel accessories specialist Skross has named Stephen Worden as its Head of Channel Sales and Business Development, effective 1 September.
His appointment represents a pivotal moment as the company continues to evolve from a travel adapters manufacturer into a comprehensive travel accessories specialist, Skross said.
Skross has recently elevated its brand presence and extended its market reach, resulting from its recent expansion into lifestyle-oriented travel accessories and strong alliance with its Italian parent company Cellularline Group.
Worden plays a key role in advancing Skross’ ambitious global growth strategy, the company noted.
He brings a wealth of experience in the travel retail industry, coupled with a strong grasp of products and distribution channels.
Before joining Skross, Worden spent eight years with travel essentials specialist Go Travel, where he served as General Manager since 2020.
Skross Co-Founder and Co-CEO Sam Gerber said: “Steve is the right man at the right time in the right position. As a company, we are ready to take the next big step in our development of becoming a dominant player with a globally recognised Swiss brand.
“Our growth strategy relies on innovation, brand visibility but even more on the right people. Steve’s involvement will be crucial to achieve our ambitious visions and to strengthen our organisation from a strategic and leadership perspective.” ✈
